Entrepreneurial intent – an international perspective of business beyond the campus

international-studentsNewcastle University launches its pioneering INTENT programme for international graduates interested in starting a business in the UK.

Newcastle University is further confirming its commitment to providing its international students and graduates with the opportunity to consider an entrepreneurial future once studies are completed, by developing and delivering a unique programme of interactive workshops on how to start, sustain and grow a successful business in the UK.

The Rise Up INTENT (International Entrepreneurs) training programme recognises the importance of encouraging future business owners to consider both the cultural and commercial implications of starting a business in the North East of England.

The cultural differences in business that exist from country to country are vital to consider for the future success of any startup. These differences can often be subtle and indirect, so much so that their impact might be easily overlooked. Avoidable mistakes which harm the reputation and achievements of a fledgling business are frequently made and all without the intention of the business owner. It is invaluable to have the opportunity to identify potential pitfalls, discuss them with professional partners from around the world and develop solutions that can be easily implemented.

These cultural differences can include:

Written and verbal communication
Body language
Decision making
Negotiation procedures
Punctuality
Gender differences and expectations

As cultural diversity is part of the world we live in, it is vital to consider and understand that what is seen as etiquette in one culture may be seen as unethical and unworkable in another. Many international entrepreneurs are actively working to develop a set of “hypernorms” – business etiquette that every culture can live, work and grow by. If you could add to the hypernorms of today, what would you want to see included? Take a look at this blog post to understand more about business meeting etiquette in the UK – are there any surprises?

It’s not just the cultural aspects that are intrinsic to the success of a new business but also the commercial considerations. The Rise Up INTENT Programme will provide insights into ‘business basics’ of market research, financial literacy and marketing expertise. It is imperative to have a detailed understanding of customers’ needs and demands in order to provide what they need, when they need it and in a way that they are happy to repeatedly access it. It also helps when your customers are actively recommending you and your business in your absence, often providing you with a global promotional team, free of charge!

One of the main aims of the programme is to give you the opportunity to develop a credible business plan which you can choose to take forward to the Tier 1 Graduate Entrepreneur Visa endorsement panel in November 2014. Newcastle University is an endorsing institution for the Tier 1 Graduate Entrepreneur Visa which allows non-EEA graduates to start and run a business for 12 months under the supervision of the University. Please read the endorsement criteria to check your eligibility.

Culture is a key component in business activities from production to communication and sales. Understanding the national culture of your host country is vital for your success but also grasping the idiosyncrasies of that country’s business culture is often a missed prospect to develop a competitive advantage over others in your field.

Read the Workshop Programme to see if this is for you.

The application process is now open. Complete our online application form by 29th September.

For more information please contact Jenny Brady.

Please note that the course will also run in June 2015 for those whose current visas expire in or around October 2015.

JB

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