‘I just know it will work…’

i-just-know-it-will-workDo you have a business idea that you ‘just know’ will work? Unfortunately, the chances are that in its present state it won’t.  So don’t bury your head in the sand, go and find out if the opportunity really exists and if you have the best idea to take advantage of it.

Starting a business is no easy task. It’s going to take a lot of time, effort and enthusiasm, not to mention money! So if you’re going to put so much into your idea, you owe to yourself to find out what the true reality is; not just what you think or hope it will be.

There are also many other benefits to adopting this approach.

Most people in business soon realise that they need the support of others in some capacity. It’s much easier to get people on board with your idea and be willing to help if you can prove that there is a real opportunity for your business idea.

Researching your business idea can also lead to the discovery of new (and potentially even more exciting) opportunities.

Finally and most importantly, adopting a customer focus, which involves identifying and anticipating customer needs and adapting your business to suit, is much more likely to lead you to success!

Marek Tokarski

Entrepreneurial Development Officer

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